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You do know the answers. After a brief brainstorming session like this, you'll likely have a list of 20+ customer scenarios, organized by subject, coming directly from individuals you wish to draw in. Each of them can become a blog post, a brief video, a social media carousel, a frequently asked question on your site, or all of the above and beyond.
What makes your life hard every day in this location? Customers might not give you the best solution. UX Scientist & Psychologist Clients don't constantly browse for your specific service.
A does not type "pipe replacement services". They type "why does my cooking area sink odor bad". A does not search "veterinary dental care bundle". They search "pet foul breath when to see vet". A doesn't google "fractional CFO services". They google "how to handle capital in a little company". When you develop content, ask yourself these 3 concerns: What is the issue behind this search? In what situation does the person read this? What would make them state: "Ah, this is precisely what I required"? When you have actually addressed that, you can guide them towards your service writing a sales pitch disguised as an article.
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