Driving Shop Revenue Via Strategic Content Marketing

You do understand the answers. After a short brainstorming session like this, you'll likely have a list of 20+ client scenarios, organized by topic, coming straight from the people you want to bring in. Each of them can become a blog post, a brief video, a social media carousel, a FAQ on your site, or all of the above and beyond.

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Start with basic questions like: What irritates you most about my service? What makes your life hard every day in this location? What no longer works for you? Clients might not give you the best solution. But they can tell you exactly what frustrates and slows them down every day which's often what they want to pay to change." Michala Pitrova UX Researcher & Psychologist Consumers do not constantly look for your specific service.

They google "how to handle cash flow in a little company". When you develop content, ask yourself these 3 questions: What is the issue behind this search? What would make them state: "Ah, this is precisely what I required"?